Are you using social platforms to enhance your organization’s recruiting efforts? It’s a practice that is quickly becoming not only more acceptable as an avenue to reach candidates but a “must have” tool in your recruiting arsenal. Early adopters of social media platforms had to use a trial-and-error method to determine how to identify specific candidates, the best ways to grab their attention and how to take the initial connection and turn it into a hire. Social recruiting is about how to engage social media users, potential candidates, in conversation. These conversations begin to build a relationship with your organization and the brand, ultimately to lead to hires from a new candidate pool.
Today, there are many ways to build the skill of social recruiting. Recruiters can still join the various platforms and attempt to reach candidates in that same trial-and-error method. However, more organizations are trying to find training for their recruiting teams that is more effective and efficient when it comes to building the employer brand into a social recruiting strategy.
Why social recruiting?
It’s about more than having a Twitter or FaceBook account. It’s about:
- using multiple sites to target a niche of candidates that you may not reach otherwise
- pulling them into your world, not just pushing information out to the masses
I recommend an upcoming, online series of sessions hosted by Brazen U. The Social Recruiting Bootcamp will take place November 7- 18. BrazenU’s Social Recruiting Bootcamp will teach you how to use social media to ENGAGE with your target recruiting audience, create the content and message to CONNECT with top talent, and implement the strategy to make the right HIRE, fast.
This course offers the flexibility to either participate in live sessions or access the program materials at a time that fits your schedule — all at a fraction of the cost of typical in-person conferences. And, the course has been approved for 6.0 (General) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute.