Creating A Common Sense Social Media Policy

image_divider

July 2, 2010

As a frequent user of social media, I am often asked how organizations should write their social media policies.  I’m not a believer in putting together a 15 page document of all the do’s and don’ts of using the Internet.  If a company didn’t need it before FaceBook and Twitter, they shouldn’t need it now.  Instead, my solution is to talk with your employees about the proper way to communicate internally and externally when representing the company.  This will then translate to communication they have via telephone, e-mail, in person, and online.

That said, there are still many companies who will spend thousands of dollars to hire consultants to put the list of what not to do together. But wait!

Before you go out and invest all that money in consultants and scare tactics, check out how Disney has decided to inform the preschool/ early elementary school crowd.  They put together a short cartoon clip from Phineas and Ferb that addresses all the issues an organization would need to address.  They run this on their channels during commercial breaks.  It speaks to being direct and using common sense.

So, instead of  spending thousands on a consultant, maybe you should just steer employees to Pheneus and Ferb.  Check it out the short video clip and let me know what you think:

Common Sense with Phineas and Ferb

They also offer parents “Rules of the Road” for parents in the digital age.

4 Comments

  • I love what Disney did using these Common Sense Clips with Phineas and Ferb. It would of been easy to use Disney Actors to talk about Disney’s Social Media Policy, but it wouldn’t have the effectiveness because Phineas and Ferb have great characters, are caring, and funny.

    Now the next step for Disney is to create a handbook by using “Squirrel In My Pants”

    http://youtu.be/WMxs0EZrFfI

    • @Tracy- Thanks for the comment. Wonder if you could pitch that handbook idea to Disney…

      @Peter- Thanks for commenting. Sometimes it’s the simple thoughts that work!

      @Benjamin- Well said! Thanks

Comments are closed.

phineas and ferb
Screen Shot 2019-12-01 at 17.20.39

About Trish

A former HR executive and HCM product leader with over 20 years of experience.

HR HAPPY HOUR LIVE! TALENT ACQUISITION & ONBOARDING

THE FUTURE OF WORK

Related posts

Fear and Chaos: Taking Action at Work

Ten years ago, I wrote an article called Nothing Should Trump Personal Accountability. Back then, I was thinking about ways to reduce […]

Read More

Embracing Positive Friction in the Workplace

Ready for some HR buzzword analysis? For the past couple years, phrases like frictionless HR, frictionless candidate experience, friction in the […]

Read More

Partner with me

image_dividerx2

Get in touch today to find out more about how I can help your organization leverage HR and HCM technology to attract, onboard, retain and manage top talent.