HR and Recruiting Need To Get More Visual

image_divider

August 1, 2012

The messages I remember the most have visual components.  Whether it’s a television ad that is particularly eye-catching, a print ad, or something I’ve seen on the internet, strong visuals make me pay attention. They make it easier to remember information and often, more compelled to tell someone else about what I saw.

When I think of all the email messages employees receive daily, it makes it challenging to create compelling internal messages that are actually read, let alone saved and/or remembered.  What can be done to stand out? Why doesn’t HR incorporate more visual components into our communications?

GET VISUAL

The psychologist Jerome Bruner of New York University has described studies that show that people only remember 10% of what they hear and 20% of what they read, but about 80 percent of what they see and do. (Source: Jerome Bruner, as cited by Paul Martin Lester in“Syntactic Theory of Visual Communication”.)

I’m thinking that Human Resources and Recruiting could come up with their own “branded” messages.  The messages could use a logo or picture, something to stand out and be an identifier, so that employees would know right away that this is a message to read or save.

What have you done in your organization to make your internal communications around human resources and recruiting stand out?  Do you think having a branded logo or picture would aid in important messages meeting the mark more often?   Let me know in the comments.

Visual_195133445
Screen Shot 2019-12-01 at 17.20.39

About Trish

A former HR executive and HCM product leader with over 20 years of experience.

HR HAPPY HOUR LIVE! TALENT ACQUISITION & ONBOARDING

THE FUTURE OF WORK

Related posts

Busting HR Technology Implementation Myths

Have you ever been tasked with making a technology selection for your organization, then leading that implementation? For many HR […]

Read More

Join Me! Let’s Break Our New Year Routine

As I look back at my last ten years, I see many times when I was not gentle with myself. I was HARD on myself. I bullied myself…

Read More

Partner with me

image_dividerx2

Get in touch today to find out more about how I can help your organization leverage HR and HCM technology to attract, onboard, retain and manage top talent.