It’s been a whirlwind of a week as I am in New Orleans for the first time. I must admit, that it is surprisingly “homey” for me as it is very similar to St. Louis in terms of history, French background, good food, and Mardi Gras. I made time to stroll the streets of the French Quarter when I arrived and was struck by the architecture, sounds, and mostly good smells of the experience. Keep in mind that I’m here at a time post-Mardi Gras so the party atmosphere is greatly reduced.
As I walked up and down cobblestone streets, ducking in and out of small shops hawking everything from antiques to voodoo dolls, I noticed a sign hanging for an apartment for lease.
As you can see, one of the main pieces of information given to potential leasees and passersby is the fact (or maybe just hopeful claim) that the place is “Not Haunted”. Not haunted? Really? I never knew that was a selling point. That aside, what do you think about using a tactic like this in the work you do? Personally, I am not a fan of focusing on the negative, especially in employee communications. Can you imagine how this could play out in the workplace?
- Dear employees, your 2016 benefits will NOT COVER X, Y, nor Z.
- Dear employees, as your employer we will NOT offer paternity leave until you have been employed here 2 years.
- Dear employees, DO NOT use your computer for social media interactions during business actions because you might say something we don’t like.
- Dear employees, the company will NOT OFFER any benefit plan cost reductions.
How could you change this by rewording?
- Dear employees, we are excited to share your 2016 benefit plan options and are now covering several new benefits such as X, Y and Z.
- Dear employees, we know that spending time with a new baby is an important part of a baby’s development and bonding. As such, we will now offer paternity leave for any employee who has completed 2 years of service.
- Dear employees, we know that as social media outlets have grown in recent years, many of you use them as part of your daily interactions. We expect you to use good judgement and realize you represent XYZ company at all times.
- Dear employees, we are excited to tell you that for plan year 2016, any employee who enrolls in a fitness program at a certified gym will now be offered a $300 discount on healthcare premiums for the plan year.
Now, those may not be the best policies, however, purely from a communication standpoint, it is a much more positive spin on issues that could arise. In my HR career I have seen far too many companies use the tactics in the first examples as they tell employees how NOT to behave, what NOT to wear, etc. I would strongly recommend a handbook policy revamp if yours resemble the first examples. I guess the alternative is to just tell your employees that the company is “Not Haunted” and go from there. Good luck!